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Chapter 1: Hello Celia!

Chapter 1: Hello Celia!

ALLEVEN was born from Celia’s personal experiences—beauty secrets curated from her life as a model, artist, mother and global traveler. This touchpoint will peek into her world, introduce a few of her favorite things, revel in spirited culture, and open our eyes to the new and the exquisite, the tried & true and, of course, her skincare routine secrets and must-haves.

When Celia Forner founded ALLEVEN, she wasn’t looking for another way to make a name for herself. She had already done that over and over again since winning the Ford Supermodel of the World Award, designing jewelery and opening a signature shop in London, collaborating with 15 artists (including Louise Bourgeois) for a wildly successful show at Hauser and Wirth Galleries in New York and Los Angeles, and most recently, writing an award-winning coffee table book; Bedtime: Inspirational Beds, Bedrooms, and Boudoirs.

ALLEVEN was a rare opportunity for Celia to synchronize both her experience and passion for solving problems for women by formulating beauty products that respected them and the planet. Put simply, she created a collection that really works - it improves a woman’s skincare routine and makes her look and feel healthy, using clean ingredients which are kind to her and the environment. Combined with next-gen technology that takes the action one step further than mainstream brands, this collection ensures instant and long-term benefits.

As you get to know Celia, you will understand she’s a straight shooter. Having traversed the fashion and beauty industry since she was a teenager, she knows about smoke and mirrors, illusion vs. reality, and promising vs. delivering. Working with iconic brands including Dolce & Gabbana, Chanel, Fendi, Romeo Gigli, Gian Franco Ferre, Jean Paul Gaultier, Comme des Garçons, Issey Miyake, Christian Dior, Donna Karan, Carolina Herrera, Versace, L'Oreal, Guerlain and magazines including Vogue USA, France, Italia and Spain, Elle USA, France, Italia, Spain, Glamour, Harper’s Bazaar, Vanity Fair and Allure, she had an insider view on what it takes to make a difference in women’s lives. Throughout her career, she was quick to see through the superficial and go directly to the heart of things. Modeling was a way to make a living, meet extraordinary people, explore the world and figure out how to navigate it with passion and purpose.

Celia grew up by the sea in Valencia and always wanted to give back to the force that inspired her. Her modeling career led her to travel around the world, observing and experiencing international fashion and beauty trends. For years she searched for the perfect body makeup (a childhood scar translated to extra time in the makeup chair) and finally decided to create it herself. She assembled a fierce team of coveted female chemists with deep experience and developed a luxury cosmetic brand with a super innovative eye and 100% original formulas. She didn’t go to a private label cosmetic house with generic products and slap on her name; it just isn’t Celia’s style. ALLEVEN is deeply rooted in science, featuring advanced biotechnology and sustainable ingredients.

ALLEVEN Colour Shield launched in late 2017, an ozone-friendly airbrush makeup spray for the body, providing a velvety finish that hydrates and treats the skin. The quick dry, maximum transfer-resistant formula features innovative skin tone adapting pigments and protective skincare benefits, providing a so-natural, all-even look. Immediately, it became a cult favorite of celebrities, starting with the Queen! Beyoncé wore it to Coachella, then Emma Stone, Claire Foy, Naomi Watts, Hailey Bieber, Bella Hadid, Selma Hayek, Cara Delevingne, Scarlett Johansson, Kirsten Dunst, Laura Dern and Cardi B. Just recently, Margot Robbie used it on the film set of “Barbie” and ZENDAYA at the EMMY Awards 2022. From the start, Celia made sure a portion of proceeds (even when there were no profits) went to organizations that focus on ocean preservation, such as Oceana. Her passion and purpose were fused, helping to preserve both our skin and the ocean simultaneously.

Another significant side effect of every ALLEVEN product is a lovely dose of confidence! “Colour Shield gives women an invisible layer of confidence that allows everyone to show their skin and natural glow all year round,” says Celia. Today, ALLEVEN has expanded to offer a range of top quality skincare routine game changers, including cleansers, toners, serums, oils, masks, moisturizers and foundations. “I want every product we create to deliver a boost of confidence,” says Celia. “No matter what you do or where you are, I always believe you should be the star of your own life!”

Ask ALLEVEN: 5 Questions From You That Reveal
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Q. How did you get so confident?

Celia. “Over the years, I’ve vacillated between pure confidence and insecurity. When I was discovered, I had that natural, carefree confidence of youth without competition. But as I started modeling more seriously, doubt crept in and I started to question everything, makeup became a veil of confidence, diet and exercise became a chore. It was like training to be an athlete, you had to watch what you ate and exercise constantly. 

We were young and beautiful and we didn’t know it. There was always someone pointing out issues with our bodies, a designer, a photographer, an agent. In those days, we covered all our imperfections; now we celebrate them. Ultimately, I did learn that the path to confidence is discipline. Discipline becomes a habit, and it’s transformative. With age comes a sensibility of acceptance and a feeling of peace. You realize what a privilege it is to be able to do yogaand to embrace its benefits every day. You figure out what makes you feel good, in a healthy way, and you go for it. You try not to betray yourself and let judgement from society sneak in. For me, sometimes it’s as simple as doing my nails, or my hair…and even now I’m instantly camera ready.”

Q. Who’s your model of confidence? 

Celia. “My husband. He’s the coolest. He’s enviably flexible with the events of life, from the very good to the not so good. And he just doesn’t ever lose his cool. He never gets overstressed about something that happens or what someone else says or does in the moment. His attitude is, ‘really, what does it change for you?’. In the end, it goes back to always remembering you are the star of your own life. No one is perfect. Perfection is monotonous. Flaws are fascinating. You’re allowed to make mistakes, be silly and move on.”

Q. What are your favorite places in the world?

Celia. “Rome, Paris, Mallorca and New York to live—all four make me so happy in different ways. Egypt, Turkey, India, South America…there are too many places to name . There is beauty and culture and warmth everywhere if you just look for it. And I’ve been so lucky to find it all over the world, first with my career and always with my family.”

Q. What’s the best beauty advice you ever got?

Celia. “Never go to bed with makeup on. I can count on one hand the number of times I’ve slept with mascara on, a good skincare routine starts with the night before.”

Q. You’re stranded on an island, what are your 5 must-have products?

Celia. "That's easy ...

  1. “Tweezer: Isn’t it obvious?” 
  2. SPF, La Roche Posay Anthelios Sun Protection 50 SPF: I live on an island much of the year…this is essential for health and beauty.”
  3. ALLEVEN Ultra Cleanser: It does the job of a cleanser and exfoliator and instantly refreshes.”
  4. ALLEVEN Total Face Serum: A benefit-packed serum and moisturizer that keeps your skin super healthy anytime of the year, day and night.”
  5. Oribe Deep Treatment Hair Mask: If my hair is going to be overexposed, I want to overprotect it.”
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