The BRAND
Founded by former supermodel, Celia Forner, ALLEVEN is known for its cult-favorite Colour Shield, transfer-resistant makeup used by celebrities including Beyonce, Margot Robbie, Priyanka Chopra, Emma Stone and more. After expanding the concept into a hero collection of concealers, foundations, illuminators and tints, the brand launched into skincare. The original formulas with clean, bioactive ingredients and serious, next-gen technology show instant results and long-term transformation.
ALLEVEN’s core values are focused on delivering products that are cutting-edge, multi-functional and agile, that balance and improve the appearance of skin, while being environmentally conscious.
Our FOUNDER
A former Supermodel of the late 80’s and 90’s, Celia was the winner of the prestigious Ford Models contest, “Supermodel of the World.” The title quickly boosted her career with iconic fashion brands such as Dolce & Gabbana, Chanel, Fendi, Romeo Gigli, Gian Franco Ferre, Jean Paul Gaultier, Comme des Garçons, Issey Miyake, Christian Dior, Donna Karan, Carolina Herrera, Versace; beauty brands such as L'Oreal and Guerlain, and magazines including Vogue USA, France, Italia and Spain, ELLE USA, France, Italia, Spain, US Glamour, Harper’s Bazaar, Vanity Fair and Allure.
Her modeling career led her to travel around the world observing and experiencing international fashion and beauty trends. For years, she searched for the perfect body foundation and finally decided to create it herself, launching ALLEVEN COLOUR SHIELD in late 2017, an ozone-friendly airbrush makeup spray for the body providing a flawless finish that hydrates and treats the skin. The product gives women confidence, providing an invisible layer of luxury with a velvety finish that allows everyone to show their skin and natural glow all year round. Today, ALLEVEN has expanded to offer a range of top-quality skin care products including cleansers, toners, serums, oils, masks, moisturizers and foundations.
Prior to launching ALLEVEN, Celia studied Art History at Christie's Education in London, Jewelry History at Sotheby's, and film studies at the London Film Academy. After her career as a model, she dedicated herself to jewelry design, opening jewelry store 'La Joya' in London in the late 90’s.
Celia, an avid art collector, created and directed the 'Portable Art" project in collaboration with the Hauser & Wirth gallery, in which she partnered with 15 artists to create jewelry, including Louise Bourgeois, John Baldessari, Subodh Gupta, Paul McCarthy, Cristina Iglesias, Mary Heilmann, Stephan Bruggeman, Nate Lowman, Pipilotti Rist, Michel Oka Donner and more. The project was exhibited in the “Hauser and Wirth” galleries in New York and Los Angeles in 2017 and 2018.
Celia works with organizations that focus on ocean preservation such as Oceana. She also collaborates with organizations related to child protection such as HOMAC, Aldeas Infantiles, No Kid Hungry, Clic Sargent, and has served as a board member of the NSPCC–National Society for the Prevention of Cruelty to Children in UK.
Celia and her husband Francesco Venturi live and work between Rome, New York and Mallorca and have two children who live in Europe.
